The Problem
Incentive design traps that quietly cost you revenue productivity and economic profitability
Validated in 110+ interviews with leaders — CXOs, HR, Sales & Finance — and over 15 annual incentive plans modelled from public disclosures.
Conflicting Behaviors
Employee mistrust leads to revenue loss for organizations.
- Fairness conundrum
- Broken rewards loop w.r.t. point of influence (star vs. cash cow business)
- Deal sandbagging vs. windfall gains
Agility Barriers
Traditional incentives create a linearity void & inflexibility.
- Rapidly changing, non-linear markets
- Unpredictable macroeconomics
- Flat velocity / acceleration of rewards
Liquidity of Resources
Funding & ROI challenges in the incentives funnel.
- Differentiate Hunting / Fishing / Farming / Fulfillment roles & businesses
- Reward upside & penalize downside
- Hedging the cost of (non) performance
Our Generative Design leverages the Performance-Pay relationship to predict, manage & mitigate these areas and help organizations drive Topline while protecting Bottomline.
Our Solution
Replacing the guesswork in incentive plan design with behavioral science, data and AI
Self-funded rewards aligned with economic profitability, yielding compounded returns for both organizations and employees.
01
Breaking the Linearity
Leverage an 'anchored sigmoid (agile)' design and the exponential relationship between reward and performance.
02
Behavioral Data Network
Agentic AI-led contextual analytics on performance patterns for real-time feedforward and decisions.
03
Generative Design-Based System of Reasoning
Infinite flexibility as per business needs for better motivation & higher influence of Sales/Workforce.
04
Resource Pooling
Shift reward from lower- to higher-performing cohorts for better ROI and cost advantage.
Core function of the Generative Design Engine
Powered by the Anavai Smart Scale Algorithm
Framework
- Inputs: Performance & Payout at milestones and edge cases (Threshold, Target & Stretch)
- Output: an economically optimized performance-payout relationship
Innovation
- Design anchored & parametric payout curves (S-curve, Convex, Concave, Linear, Step, etc.) with one-click simplicity
- One integrated system — Design through Processing, with native AI — no context switching
Use Cases
Sales Incentive PlansAnnual Incentive PlansLong Term Incentive Plans (ESOPs)
Incentives as a Topline driver instead of a Bottomline header.